Fidelity Bank Ghana in collaboration with its partners held an entrepreneurship forum called ‘Orange Summit’ for beneficiary entrepreneurs under the Fidelity Young Entrepreneurs Initiative (FYEI) which consists of the Fidelity Young Entrepreneurs Fund (FYEF) and the Orange Corners Innovation Fund (OCIF).
The Fidelity Young Entrepreneurs Initiative aims to support existing businesses and start-ups of local entrepreneurs with financial and non-financial resources to harness potential social impact, build capacity and guide businesses that related to the youth in growing and expanding their businesses.
The Orange Summit comes on the back of extensive research on the challenges faced by the various program groups after two years of successful implementation of the Fidelity Young Entrepreneurs Fund and the Orange Corners Innovation Fund.
The Summit brings together industry experts, entrepreneurs and business executives to discuss how businesses can build financial stability, leverage marketing and branding for business growth and the importance of regulatory compliance. business.
Speaking at the forum, Fidelity Bank’s Head of Partnerships, Sustainability and CSR, Nana Yaa Afriyie Ofori-Koree, noted that the bank has demonstrated an unwavering commitment to building and sustaining the growth of SMEs in Ghana through various another intervention in that area. in entrepreneurship.
“This engagement is an opportunity to talk about the current challenges facing young entrepreneurs. The current economic situation dictates that entrepreneurs are always looking for new ways to grow their businesses. business and that is why this summit is important.
“Besides the financial support under the FYEI program, the bank and its partners also offer advisory and non-financial support, and that is the most important aspect of the initiative. This is because financial support without the necessary knowledge and development skills can be detrimental to any entrepreneurial endeavor.
In a presentation on Marketing, Brand Building and Business Growth, Fidelity Bank’s Head of Digital and Brand Marketing, Eric Frempong Amponsah, worked with participants through a series of practical steps to develop a proposal , understanding their most likely customers, and connecting with their target audience beyond their transactions and purchases.
“Develop the art of effective brand storytelling so that your products and services can be heard naturally by your target audience, that way you can sell without selling.”
Other speakers from the Food and Drugs Authority (FDA) and the Ghana Revenue Authority (GRA) also talked a lot about regulatory compliance, and business growth, among others.
Businessmen are advised to use the learnings from the summit and utilize the impact projects spearheaded by Fidelity Bank and its partners including Orange Corners, MDF, Vivo Energy Ghana, MPS Tema Port, People’s Pension Trust, Kingdom of Netherlands and Friesland Campina.
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