Shift Markets Launches on Hedera to Provide Yield and Asset Trading to Enterprise Clientele

NEW YORK, December 14, 2022 /PRNewswire/ — Today, Shift Markets, the business technology provider, announced their Shift Dashboard product to bring Hedera-based assets and deliver to their wide variety of clients. Shift will now offer trading, payments, and earning opportunities on 70+ exchanges and other Web3 clients.

Opening access to Hedera network assets will allow Shift clients and end users to explore a variety of asset use cases, all native to Hedera. Deliver safe, secure, and convenient on-ramp, trading, yield-earning, and enterprise solutions that allow a wider variety of users to take advantage of crypto economy at their fingertips.

Shift Markets offers a variety of products to their clients, most notably a white-label exchange product built on their liquidity engine, Nexus. This allows institutions to leverage their network by operating a single exchange, while leaving the customer service and maintenance of Shift technology.

Nexus will first integrate with Hedera, making HBAR available to Shift Enterprise clients as well as retail users.

“Through Shift Markets, we look forward to introducing Hedera services and new trading pairs to more business and retail users,” Elaine Song said, VP of Strategy at the HBAR Foundation. “The Shift team has consistently proven itself as a global network of the highest standards, launching 100 FX brokers and 70+ exchanges on 6 continents. Together we are well positioned to continue the adoption of Web3.”

Shift continues to expand its financial services, starting in 2009 with foreign exchange and making the natural Shift to crypto solutions. Shift powers over 100 clients and exchanges worldwide, and continues to support institutions that make the leap to crypto.

The partnership comes naturally, with the Hedera network and Shift pioneering enterprise adoption in the Web3 space. Most recently abrdn, the UK asset manager with £508 billion AUM, joined the Hedera Governing Council and announced its plan to tokenize their funds. This places them alongside a team of 27 companies on the council including Google, Boeing, EDF Energy, DBS Bank, Deutsche Telekom, and Ubisoft.

“Teaming up with Hedera for this project will change the way institutions interact crypto. Large institutions such as Ubisoft and Google are already using the technology, so being able to offer these features to a wider range of business companies in our network enables the adoption of crypto and HBAR faster.” – Ian McAfeeCEO of Shift Markets.

About the HBAR Foundation

The HBAR Foundation supports the creation of Web3 communities built on the Hedera network, by empowering and funding the founders of these communities. Six funds of the Foundation – focused on Crypto Economy, Metaverse, Sustainability, Fintech, Privacy, and Female Founders – each supports communities within areas, and connectivity enables applications to participate as part of a larger ecosystem. The collective power of these funds enables entrepreneurs, developers, and businesses of all sizes to solve some of the world’s biggest problems, and create and control their own economies, all built on the Hedera public network. Whether you’re building a new or transitioning to an EVM-based application and community, the HBAR Foundation is here to support you. For more information, please visit

About Shift Markets

Shift Markets provides cryptocurrency exchange solutions, brokerage trading technology, liquidity, risk management, compliance, and Web3.0 technology for clients. Shift Markets is dedicated to promoting financial equality in the emerging FX markets and crypto by providing cutting-edge technology to enterprise-grade clients. With ever-changing finance, Shift is dedicated to providing a better financial ecosystem for end-users around the world. Learn more at

Media Contact:
Sarah Cullers
[email protected]

SOURCE Shift Markets


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